Engaging with people has never been more important, with disruption to business as normal because of the pandemic meaning sudden changes across the board. And with everyone spending more time at home to help slow the spread of the virus, reaching out to online audiences has also become more important.
There are all sorts of benefits to going live on sites like Facebook and Instagram, but one of the main ones is that you can easily start conversations with people, with viewers sharing likes and comments that you can then respond to immediately. This helps build up a really loyal following who want to see what you’re up to next.
It’s also the perfect opportunity to show what you’re really all about, which in turn will help to boost engagement, since people are increasingly keen to see authenticity from the brands they connect with these days.
Don’t worry if you’re not an expert at live broadcasting – what’s important is that you put your original content out there and people will love to see the real side of you and your charity.
It’s also worth remembering that live content is prioritised on the news feeds of social platforms so if you want to boost interaction and engagement, this could be a brilliant way to go about it.
Don’t forget to promote your content before it goes live. If you just post it in the public forum without telling anyone, it will likely just slip past unnoticed, so make sure you tell your Facebook and Instagram audiences that you’re going to be posting some video content.
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