Using technological innovations can really help take your event to the next level and thankfully, these days, there’s an awful lot to choose from.

Using technological innovations can really help take your event to the next level and thankfully, these days, there’s an awful lot to choose from.

We all know too well that people love to take a selfie or two in order to document what they’re doing and you can actually leverage this interest quite easily to help you advertise your event and show everyone what’s going on with ease.

Photo booths have long been a firm favourite with event planners everywhere but now thanks to a new innovation, you can actually have a roaming photo booth doing the rounds, taking pictures of people, but also chatting to them and finding out exactly what they think of proceedings.

It’s called Selfiebot and is a 6ft robot that moves around and about, talking to guests and capturing what’s going on with printable photos that can be sent immediately by SMS or email. It also comes with three apps you can use to really provide delegates with that much-needed wow factor… and it’s sure to be a real talking point once your event is over.

You could also make excellent use of Selfiebot Vox, which has been designed to traverse conference spaces and interview guests on your behalf, recording their responses as it goes. This is a really fun and efficient way of generating shareable video content, while also securing rich feedback about your event, which is sure to help you when you’re planning similar goings-on in the future.

As the company observes on its site, “[it] will give you an effective data capture tool for retargeting and guest follow-ups. Selfiebot can be further customized with branded photo overlays and on-bot branding, creating a premium experience for your guests”.

Of course, this won’t be the only innovative technological resource you could harness for upcoming events in Manchester or elsewhere.

You might want to start looking into chatbots, for example, which can interact with attendees using their preferred channel, whether that’s Facebook Messenger or Whatsap, while delivering personalised recommendations and providing immediate answers to questions about speakers, workshops and event agendas.

Or what about making your check-in process a lot smoother through the use of facial recognition? This is fast becoming of serious interest to event organisers because it makes everything run far smoother and can really heighten the security of your event. And, of course, we can’t forget about augmented and virtual reality, both of which are now big players in the event industry. You could use headsets to introduce various concepts to your guests or simply to show off your new product range. Augmented reality can also be used to create immersive experiences for delegates, sure to keep them interested throughout the day.